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Commodity Narcissism in Marketing by Δημήτρης Αγουρίδας is a document available to read on EtoBox.

What is Commodity Narcissism in Marketing about?

This document summarizes an academic article that advances a theory of "commodity narcissism" to explain contradictions in ethical consumption. It argues that consumers act as if they are unconcerned about negative impacts of consumption despite knowing about them. The authors draw on Marx

Author

Δημήτρης Αγουρίδας

Language

EN