Can I read ¡Juzga esto!: La importancia de las primeras impresiones (TED Books) on EtoBox?

¡Juzga esto!: La importancia de las primeras impresiones (TED Books) by KIDD, CHIP is a book available to read on EtoBox.

What is ¡Juzga esto!: La importancia de las primeras impresiones (TED Books) about?

First impressions are everything. They dictate whether something stands out, how we engage with it, whether we buy it, and how strongly we feel. This is especially true when it comes to design. And design is all around us, secretly shaping our world in ways we rarely recognize. Except if you yourself are a designer, like Chip Kidd. In Judge This, the reader travels through a day in the life of designer Chip Kidd as he takes in first impressions of all kinds. We follow this visual journey with Kidd as he encounters and engages with everyday design, breaking down the good, the bad, the absurd and the brilliant as only a designer can. From the design of the paper you read in the morning to the subway ticket machine to the books you browse to the smartphone you use to the packaging for the chocolate bar you buy as an afternoon treat, Kidd will reveal the hidden secrets behind each of the design choices

Author

KIDD, CHIP

Publisher

Empresa Activa : Ediciones Urano

Published

2017

Language

ES

ISBN

9788492921560