Can I read Rhetoric in Advertising: Visual Strategies on EtoBox?

Rhetoric in Advertising: Visual Strategies by Ngọc Bích is a document available to read on EtoBox.

What is Rhetoric in Advertising: Visual Strategies about?

1. The document discusses rhetoric in advertising and examines the use of rhetorical figures in television advertisements. 2. It analyzes 200 television advertisement clips and finds that the most commonly used rhetorical figures are repetition, hyperbole, metaphor, and comparison. 3. Rhetoric in advertising draws on the three elements of ethos, pathos, and logos to persuade consumers. Visual rhetoric using images is also discussed as an effective tactic in advertising.

Author

Ngọc Bích

Language

EN