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Goodyear should launch its new Aquatred tire using a limited distribution strategy through its manufacturer-owned outlets and most loyal dealers. This exclusive distribution approach will allow Goodyear to maintain control over pricing and protect dealer margins and sales volumes for the premium tire. In the first two years, Goodyear should focus on establishing Aquatred in the quality-focused market and avoid mass merchandisers that prioritize volume and price wars. Once competition enters in two years, Go

Author

Sakshi Sharda

Language

EN