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About this business book
Basic Marketing: A Marketing Strategy Planning Approach by Perreault, William D., Cannon, Joseph P., McCarthy, E. Jerome is a business book available to read on EtoBox.
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Perreault, William D., Cannon, Joseph P., McCarthy, E. Jerome
- Publisher
- McGraw-Hill School Education Group
- Published
- 2008
- Language
- EN
- ISBN
- 9780077262426
- Category
- business
- Subjects
- Marketing, Business
- Rating
- 4.1 / 5 (52 ratings)
- Updated
- 2026-03-14
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