Can I read From Concept to Consumer : How to Turn Ideas Into Money on EtoBox?

From Concept to Consumer : How to Turn Ideas Into Money by Phil Baker is a book available to read on EtoBox.

What is From Concept to Consumer : How to Turn Ideas Into Money about?

In From Concept to Consumer, renowned product developer Phil Baker reveals exactly what it takes to create great products and bring them to market. Baker's product successes range from Apple's PowerBook to the Stowaway portable keyboard, the most successful PDA accessory ever created. Here, he walks you through the entire development process, showing how to develop products holistically, reflecting the crucial linkages between product design, engineering, testing, manufacturing, marketing, and distribution. You'll discover what makes a winning product, and why great ideas are just 5% of the process...the easiest 5%! You'll find practical guidance for planning, establishing teams, creating marketing requirements, avoiding “feature creep,” prototyping, protecting intellectual property, market testing and positioning, preparing for customer service, implementing the optimal distribution strategy, and much more. After you've delivered your first breakthrough product, Baker shows how to follow up with another winner! Optimize your entire product development process Make everything work together seamlessly: from planning and engineering through distribution and marketing Get breakthrough

Author

Phil Baker

Publisher

Upper Saddle River, N.J.: FT Press

Published

2008

Language

EN

ISBN

9780137151875

Subjects

Business, Marketing, Management

Rating

3.67 / 5 (44 ratings)

Updated

2026-03-14