Can I read Product & Service Adaptation Strategies on EtoBox?
Product & Service Adaptation Strategies by Sisy Ascate is a document available to read on EtoBox.
What is Product & Service Adaptation Strategies about?
The document discusses strategies for adapting products and services for international markets. It outlines factors to consider like political/legal standards, consumer characteristics, and company characteristics when deciding between standardization or adaptation. The key aspects are understanding the target market, evaluating business strengths/weaknesses, gathering information, and making decisions supported by local contacts.
- Author
- Sisy Ascate
- Language
- EN