Can I read Lecture 11 on EtoBox?

Lecture 11 by Afranan Bintha Rahman Min is a document available to read on EtoBox.

What is Lecture 11 about?

The document outlines the marketing mix, including the Four Ps: Product, Price, Promotion, and Place, and discusses alternative classifications and elements of the marketing mix. It differentiates between marketing planning and marketing strategy, emphasizing the importance of situational analysis, problem identification, and marketing program development. Additionally, it covers market segmentation factors and methods, highlighting the significance of understanding consumer needs and behaviors.

Author

Afranan Bintha Rahman Min

Language

EN