About this document
Target Market Analysis for Campus Business by Raymund Gatoc is a document available to read on EtoBox.
The document provides a marketing plan for a new business. It discusses analyzing the target market of students aged 12-18 at the campus to understand their needs and how to position the product compared to competitors. A SWOT analysis identifies strengths like unique products but also weaknesses in cooperation between owners. The marketing strategies proposed include using social media to promote the products in a cost-effective way through platforms like Facebook and Instagram, as well as print materials
- Author
- Raymund Gatoc
- Language
- EN