About this document
Online Public Relations Overview by Iulian Marius is a document available to read on EtoBox.
1. The document discusses how the internet has revolutionized public relations and mass communication by allowing nearly instantaneous global communication at low cost. 2. It examines how most companies now have websites and use online channels to communicate with audiences, but the theoretical foundations of digital public relations remain undefined and under-researched. 3. Empirical studies show that journalists extensively use the internet for research and audiences expect interactivity and engagement
- Author
- Iulian Marius
- Language
- EN