Can I read Focus Groups : a Practical Guide for Applied Research on EtoBox?

Focus Groups : a Practical Guide for Applied Research by Krueger, Richard A.; Casey, Mary Anne is a book available to read on EtoBox.

What is Focus Groups : a Practical Guide for Applied Research about?

<p>A textbook providing instructions on the purposes and processes of focus group research, addressing broad issues; planning the study; developing a questioning route; participants; moderating skills; analyzing results; reporting; and adapting and modifying focus groups. Two new chapters compare four different approaches (market research, academic, nonprofit, and participatory) to focus group research and offer responses to participants' frequently asked questions about focus group research. Annotation c. Book News, Inc., Portland, OR</p> <h3>Booknews</h3> <p>This revised edition provides a step-by-step approach to planning and conducting successful focus groups. Includes suggestions for analyzing the data generated by such groups. Annotation c. Book News, Inc., Portland, OR (booknews.com)</p>

Author

Krueger, Richard A.; Casey, Mary Anne

Publisher

Sage Publications, c2000.

Published

2000

Language

EN

ISBN

9780761920700

Subjects

Science, Political Science, Social Science