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Just Noticeable Difference in Branding by Shawn Boey is a document available to read on EtoBox.

What is Just Noticeable Difference in Branding about?

This document discusses the concept of just noticeable difference (JND) and how companies use different levels of JND when revising packaging. Coca-Cola gradually removed "Classic" from its label over 24 years to signal no change to formula. Heinz updated its label design within JND limits to emphasize fresh tomatoes while retaining brand recognition. Tropicana

Author

Shawn Boey

Language

EN