Opening book details…
Can I read Basic Marketing on EtoBox?
Basic Marketing by Perreault W., Cannon J., McCarthy E.J. is a business book available to read on EtoBox.
What is Basic Marketing about?
13th edition. McGraw-Hill/Irwin, 1999. Chapters 1-4 Covered topics: The Role of Marketing in the Global Economy Marketing’s Role within the Firm or Nonprofit Organization Focusing Marketing Strategy with Segmentation and Positioning Evaluating Opportunities in the Changing Marketing Environment + Includes many examples, exsibits, tables, illustrations and conclusions. Would be very useful for various marketing researches due to the examples presented.
Who reads Basic Marketing?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Perreault W., Cannon J., McCarthy E.J.
- Language
- EN
- Category
- business
- Subjects
- Marketing, Business, Sales & Marketing
- Rating
- 4.4 / 5 (70 ratings)
- Updated
- 2026-03-14
More by Perreault W., Cannon J., McCarthy E.J.
Browse all works by Perreault W., Cannon J., McCarthy E.J.
Similar books
- Basic Marketing: A Global-managerial Approach (The Irwin Series in Marketing) — Perreault, William D., McCarthy, E. Jerome, Perreault, Jr., (1996)
- Applications in Basic Marketing: Clippings from the Popular Business Press, 1993 1994 — compiled by E. Jerome McCarthy and William D. Perreault (1993)
- Marketing: The Core (Irwin Marketing) — Roger A. Kerin; Steven William Hartley (2017)
- Learning Aid to accompany Essentials of Marketing — William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy (2010)
- Essentials of Marketing (Irwin Series in Marketing) — E. Jerome McCarthy, William D. Perreault, Jr (1991)
- Marketing : an Introduction — Gary Armstrong; Philip Kotler, Dr.; Michael Harker; Ross Brennan (2015)