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What is E-Service Quality and Brand Trust Impact on Lazada Loyalty about?

This research investigates the impact of e-service quality and brand trust on the loyalty of Lazada users in Denpasar City, utilizing a sample of 100 respondents. The findings indicate that both e-service quality and brand trust significantly enhance consumer loyalty, suggesting that improvements in these areas can lead to increased customer retention. The study highlights the importance of maintaining high service standards and fostering trust to ensure ongoing loyalty among e-commerce users.

Author

purnamaayu18

Language

EN