About this document
Integrated Marketing Communications Course by Sumant SIngh Solanki is a document available to read on EtoBox.
This document outlines the objectives and course outline for MM-403: Integrated Marketing Communications. The objectives are for students to understand integrated marketing communications, develop basic IMC plans, show problem solving and communication skills. The course outline covers 4 units: an introduction to IMC elements and roles; IMC message design considerations; planning promotional campaigns and evaluating marketing communication programs. Suggested readings on advertising management and integrate
- Author
- Sumant SIngh Solanki
- Language
- EN