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OTOP Business Capabilities in Nueva Ecija by Ell John Pula is a document available to read on EtoBox.

What is OTOP Business Capabilities in Nueva Ecija about?

The study assesses the business capabilities of One-Town One-Product (OTOP) players in Nueva Ecija, focusing on marketing, operations, and finance. It highlights that while OTOP players excel in analyzing customer behavior and ensuring product quality, they need to improve in brand awareness and recruitment processes. The findings aim to enhance the skills of OTOP players to sustain competitive advantages in the market.

Author

Ell John Pula

Language

EN