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What is Strategic Market Management Overview about?

This document provides a table of contents for the book "Strategic Market Management: Global Perspectives" by David A. Aaker and Damien McLoughlin. The book covers topics such as external and customer analysis, competitor analysis, market analysis, environmental analysis, creating and adapting strategy, building brand equity, innovating offerings, leveraging and extending brands, creating new businesses, global strategies, prioritizing businesses and brands, and harnessing organizations. Case studies are pr

Author

Revvie

Language

EN