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What is Proton Holdings Berhad: SWOT Overview about?

Proton Holdings Berhad is a Malaysian automobile manufacturer established in 1985. It has strengths including its long experience in the automotive industry and majority share of the domestic market. However, it also has weaknesses such as declining domestic market share due to quality issues. Opportunities for Proton include expanding exports and acquiring new technology. Threats include strong competition from other manufacturers.

Author

Leesa Mar

Language

EN