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What is Consumer Behavior in Service Selection about?

Consumer behavior is the study of how individuals, groups, or organizations select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs. When choosing services, consumers go through need recognition, information search through mass media and selective sources, and evaluation of alternatives before purchasing a service. The consumer experience of a service is very important, as services are high in experience, and consumer evaluation of the experience is critical to marketi

Author

suhana

Language

EN