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What is Mittal Steel about?

This document provides a tutorial on the internationalization of Mittal Steel, a new steel venture founded by Lakshmi Mittal. Mittal Steel was able to successfully expand internationally due to three key enablers: cost advantage through economies of scale, product differentiation by tailoring steel to customer needs, and creating high customer value with a focus on quality and service. Mittal Steel

Author

devaky paramasivan

Language

EN