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GBC vs. Coca Cola: Franchise Agreement Dispute by sai kiran gudiseva is a document available to read on EtoBox.

GBC entered into agreements in 1993 and 1994 with Coca Cola to be their franchise bottler in India. The 1993 agreement contained a clause preventing GBC from dealing with other beverage brands for 1 year after termination. GBC was later acquired by Pepsi, prompting legal issues. The court held that the 1994 agreement did not replace the 1993 agreement. It also held that the non-compete clause in the 1993 agreement was valid and not an illegal restraint of trade since it only applied during the agreement per

Author

sai kiran gudiseva

Language

EN