Can I read Marketing Research Kit For Dummies (For Dummies (Business & Personal Finance)) on EtoBox?

Marketing Research Kit For Dummies (For Dummies (Business & Personal Finance)) by Michael Hyman, PhD; Jeremy Sierra, PhD is a nonfiction available to read on EtoBox.

What is Marketing Research Kit For Dummies (For Dummies (Business & Personal Finance)) about?

<b>The tools you need to identify, obtain, record, and analyze data</b> <p>Sure, access to data is faster and easier to obtain than ever before, but how do you cut through the clutter of information to find what's most useful and organize it to suit your purposes? <i>Marketing Research Kit For Dummies</i> supplies a brimming box of tools that help you mine mountains of data, find the sources you need, and focus your marketing plan.</p> <p>Whether you're an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource and companion CD provide you with hands-on tools you need to identify, obtain, record, and analyze secondary, data-electronic and print-for developing or revising a marketing plan, launching a new product or service, or implementing long-term strategic planning. It also offers clear, in-depth instructions and customizable forms for conducting your own primary research.</p> <ul> <li>Includes complete instructions for writing a research plan, conducting depth interviews, and focus groups</li> <li>Fully explains the process of sampling, analyzing data, and reporting results</li> <li>Features tips on developing qu

Who reads Marketing Research Kit For Dummies (For Dummies (Business & Personal Finance))?

Author

Michael Hyman, PhD; Jeremy Sierra, PhD

Publisher

For Dummies

Published

2010

Language

EN

ISBN

9780470632567

Category

nonfiction

Subjects

Marketing, Management, Business