About this document
Environmental CSR and Purchase Intentions by thanhntdss170931 is a document available to read on EtoBox.
This thesis examines the impact of Environmental Corporate Social Responsibility (ECSR) activities on consumer purchase intentions, specifically focusing on The Coca-Cola Vietnam Company. It highlights the importance of integrating sustainable practices into business strategies to enhance brand image and consumer trust, particularly in the context of Vietnam
- Author
- thanhntdss170931
- Language
- EN