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Can I read International Marketing (McGraw-Hill International Editions: Marketing Series) on EtoBox?
International Marketing (McGraw-Hill International Editions: Marketing Series) by Cateora, Philip R., Philip R. Cateora is a business book available to read on EtoBox.
What is International Marketing (McGraw-Hill International Editions: Marketing Series) about?
This text explains how the culture and environment of different countries affect marketing strategy. It features a new organization that draws attention to the role of research and market segmentation in the global marketing process. This edition covers topics such as the Emerging Markets, the WTO and relationship marketing. It emphasizes emerging trends including Strategic International Alliances, Green Marketing, TQM and the Japanese Distribution System. Coverage of new and expanded market gro
Who reads International Marketing (McGraw-Hill International Editions: Marketing Series)?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Cateora, Philip R., Philip R. Cateora
- Publisher
- Richard D. Irwin, a Times Mirror Higher Education Group
- Published
- 1993
- Language
- EN
- ISBN
- 9780256206821
- Category
- business
- Subjects
- Management, Business, Marketing
- Updated
- 2026-03-24
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