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There are eight generic flows in marketing channels: physical possession, ownership, promotion, negotiation, financing, risking, ordering, and payment. These flows contribute to generating valued service outputs for customers. Conflicts can arise in channels from differences in goals between members, disagreements over responsibilities, or differing perceptions. The three types of channel conflicts are goal conflicts, domain conflicts, and perceptual conflicts. Managing conflicts is important for channel su

Author

AshmeedHossain

Language

EN