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Can I read The AHP approach for selecting an automobile purchase model on EtoBox?
The AHP approach for selecting an automobile purchase model by Dae-Ho Byun is a Business, Management and Accounting article available to read on EtoBox.
What is The AHP approach for selecting an automobile purchase model about?
The analytic hierarchy process (AHP) provides a structure on decision-making processes where there are a limited numbers of choices but each has a number of attributes. This paper explores the use of AHP for deciding on car purchase. In the context of shopping, it is important to include elements that provide attributes that make consumer decision-making easier, comfortable and therefore, lead to a car purchase. As the car market becomes more competitive, there is a greater demand for innovation that provides better customer service and strategic competition in the business management. This paper presents a new methodological extension of the AHP by focusing on two issues. One combines pairwise comparison with a spreadsheet method using a 5-point rating scale. The other applies the group weight to a reciprocal consistency ratio. Three newly formed car models of midsize are used to show how the method allows choice to be prioritized and analyzed statistically.
Who reads The AHP approach for selecting an automobile purchase model?
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Dae-Ho Byun
- Publisher
- Elsevier Science; Elsevier ; Elsevier BV (ISSN 0378-7206)
- Published
- 2001
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)