About this document
Consumer Behavior in Mobile Phones by Lana Roelandts is a document available to read on EtoBox.
The document discusses how trait theory and the five factor model can help marketers understand consumer personality and behavior in relation to mobile phone purchases. It explains the five dimensions of the five factor model - neuroticism, extroversion, openness, agreeableness, and conscientiousness - and how they are measured. Understanding consumer personality traits can help marketers effectively target products to different consumer groups. The document also discusses how self-image develops through so
- Author
- Lana Roelandts
- Language
- EN