About this document
Features and Objectives of Advertising by Sajjan Thapa is a document available to read on EtoBox.
This document provides an overview of advertising and the advertising business. It defines advertising and outlines its key features and objectives, which include informing, persuading, and image building. The elements of advertising are discussed as mission, money, message, media, and measurement. The roles and benefits of advertising for manufacturers, middlemen, customers, and society are also summarized.
- Author
- Sajjan Thapa
- Language
- EN