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What is Consumer Behaviour PDF about?

The document discusses consumer behavior, focusing on the journey of purchasing high-cost products or services. It outlines key stages in the buying process, including problem recognition, information search, alternatives evaluation, purchase decision, and post-purchase evaluation. Additionally, it highlights various models of decision-making, such as cognitive, reinforcement, and habit models, emphasizing that consumer decisions are often not entirely rational.

Author

Mayukh Bhattacharya

Language

EN