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What is Customer Service Strategies for BBVA about?

This document describes the customer service services and processes of BBVA, a bank with more than 90 years in the Mexican market. BBVA offers debit and credit accounts, as well as digital services through its mobile application. The document analyzes the 7 points of the marketing mix used by BBVA to provide excellent customer service, including promotions, clear processes, and trained staff. Finally, it describes the dimensions of BBVA

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ScribdTranslations

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EN