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Blue Ocean Strategy in US Wine Industry by Kushal Kislay is a document available to read on EtoBox.

This document summarizes a presentation about blue ocean strategy given by a group of students. It begins with an agenda that includes defining blue ocean strategy, why it is used, what drives its evolution, and a case study of its application in the US wine industry. It then defines blue ocean strategy as creating new demand and uncontested market space rather than competing based on existing demand. Key differences between red ocean strategy of competing in existing markets and blue ocean strategy are o

Author

Kushal Kislay

Language

EN