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This study investigates the factors influencing the adoption of a Manufacturing Execution System (MES) Quality Management module in a public limited food exporting company in Thailand. It finds that company profiles, marketing mix strategies, and trust significantly impact the intention to adopt the system, with high levels of intention noted among respondents regarding functional benefits and promotion tools. The results can guide MES solution providers in developing effective marketing and service strateg

Author

Hamzah Alshami

Language

EN