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What is Marketing Diagnostics for Industrial Enterprises about?

This document discusses the importance of diagnostics for economic activities and decision making in Ukrainian companies. It notes that current administrative decisions are often based on packages of recommendations rather than a single, unified approach. The authors propose developing an approach for companies that measures changes, identifies the basic factors causing those changes and their influences, and develops improvement recommendations based on the findings.

Author

Lorena Ceballos

Language

EN