About this scholarly article

Conceptualising brand personality: A review and research propositions by Phau, Ian; Lau, Kong Cheen is a scholarly article available to read on EtoBox.

Author

Phau, Ian; Lau, Kong Cheen

Publisher

Palgrave Publishers Ltd.; Springer Science and Business Media LLC; Palgrave Macmillan Ltd. (ISSN 0967-3237)

Published

2000