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What is Key Elements of Service Marketing about?

This document outlines key elements of service marketing. It discusses the traditional marketing mix of 7Ps (Product, Price, Place, Promotion, People, Physical Evidence, Process) as well as an additional 8th P of Productivity. For each P, examples are provided. A large portion of the document focuses on developing new services and the service product life cycle. It describes developing a customer benefit concept, service concept, offer and delivery system. The stages of new service development include idea

Author

Mustufa Attar

Language

EN