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Marketing Capstone Project Overview by Yoginnn B is a document available to read on EtoBox.

What is Marketing Capstone Project Overview about?

The Marketing Capstone Project (MM4942) is a 6-credit, 2-semester course designed for BBA (Hons) in Marketing students to integrate their knowledge and skills through an independent investigation of marketing issues. Students can choose between an Academic Research Stream or a Consultancy Project Stream, where they will work individually or in groups to analyze problems and present findings. The course emphasizes critical thinking, problem-solving, and communication skills, with assessments including projec

Author

Yoginnn B

Language

EN