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The Reasoning Voter : Communication and Persuasion in Presidential Campaigns by Samuel L. Popkin is a nonfiction available to read on EtoBox.

What is The Reasoning Voter : Communication and Persuasion in Presidential Campaigns about?

The Reasoning Voter is an insider's look at campaigns, candidates, media, and voters that convincingly argues that voters make informed logical choices. Samuel L. Popkin analyzes three primary campaigns—Carter in 1976; Bush and Reagan in 1980; and Hart, Mondale, and Jackson in 1984—to arrive at a new model of the way voters sort through commercials and sound bites to choose a candidate. Drawing on insights from economics and cognitive psychology, he convincingly demonstrates that, as trivial as campaigns often appear, they provide voters with a surprising amount of information on a candidate's views and skills. For all their shortcomings, campaigns do matter. "If you're preparing to run a presidential campaign, and only have time to read one book, make sure to read Sam Popkin's The Reasoning Voter . If you have time to read two books, read The Reasoning Voter twice."—James Carville, Senior Stategist, Clinton/Gore '92 "A fresh and subtle analysis of voter behavior."—Thomas Byrne Edsall, New York Review of Books "Professor Popkin has brought V.O. Key's contention that voters are rational into the media age. This book is a useful rebuttal to the cynical view that politi

Who reads The Reasoning Voter : Communication and Persuasion in Presidential Campaigns?

Author

Samuel L. Popkin

Publisher

University of Chicago Press

Published

1994

Language

EN

ISBN

9780226675442

Category

nonfiction

Subjects

Political Science, Social_sciences

Rating

3.66 / 5 (63 ratings)

Updated

2026-03-13