Can I read Parle-G Market Survey Insights on EtoBox?
Parle-G Market Survey Insights by Pallavi Bansod is a document available to read on EtoBox.
What is Parle-G Market Survey Insights about?
Parle-G is the largest selling brand of biscuits in India. The document reports on a market survey of Parle-G conducted across several areas in India. It finds that Parle-G has the largest market share of 56.25% compared to competitors like Sunfeast. Parle-G targets lower and middle income customers and provides 10% extra quantity per packet. However, higher income customers prefer other brands for better taste and quality. The document recommends that Parle-G can improve by enhancing quality, flavor variet
- Author
- Pallavi Bansod
- Language
- EN