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The Buying Brain : Secrets for Selling to the Subconscious Mind by Pradeep, A. K. is a business book available to read on EtoBox.

What is The Buying Brain : Secrets for Selling to the Subconscious Mind about?

Amazon.com Review Product Description If You Understand Brain Basics, You'll Sell More As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains. The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers' lives. The Buying Brain gives you the key to • Brain-friendly product concepts, design, prototypes, and formulation • Highly effective packaging, pricing, advertising, and in-store marketing • Building stronger brands that attract deeper consumer loyalty A highly readable guide to some of today's most amazing scientific findings, The Buying Brain is your guide to the ultimate business frontier - the human brain. Five Secrets of the Shopping Brain Amazon-exclusive content from author A. K. Pradeep Your brain -- and you

Who reads The Buying Brain : Secrets for Selling to the Subconscious Mind?

Author

Pradeep, A. K.

Publisher

John Wiley and Sons

Published

2010

Language

EN

ISBN

9780470646618

Category

business

Subjects

Marketing, Management, Business

Rating

3.57 / 5 (200 ratings)

Updated

2026-03-14