Can I read Segway Marketing Strategy Overview on EtoBox?
Segway Marketing Strategy Overview by Jong Kug Victor Park is a document available to read on EtoBox.
What is Segway Marketing Strategy Overview about?
Segway was invented by Dean Kamen and marketed initially to society as a whole. However, this broad strategy faced problems with the high price of $4,000-$6,000 and legal restrictions on riding areas. Segway then changed to targeting specific groups including security, commercial warehouses, resorts/airports, events, and individuals. This change of targeting customers proved more successful than trying to lower the price.
- Author
- Jong Kug Victor Park
- Language
- EN