About this document
PUMA Annual Report 2024 Overview by kaustav.de is a document available to read on EtoBox.
In 2024, PUMA experienced a 4.4% increase in sales, reaching €8,817 million, despite challenges in profitability with a net result of €282 million. The company implemented its Brand Elevation strategy, launching its first brand campaign in over a decade and focusing on innovation in product development, particularly with its NITROTM technology. PUMA aims to enhance profitability through the
- Author
- kaustav.de
- Language
- EN