Can I read Arts Marketing Insights During COVID-19 on EtoBox?
Arts Marketing Insights During COVID-19 by ulyanowa.sofi is a document available to read on EtoBox.
What is Arts Marketing Insights During COVID-19 about?
The paper critically reviews arts marketing during COVID-19, integrating published data on the cultural and creative industries (CCIs) to clarify core dimensions and propose a multilevel framework. It identifies three key themes—digitisation, monetisation, and sustainability—as essential for the survival and growth of the arts sector amid the pandemic. The study highlights the need for entrepreneurial actions and provides insights into future research directions to address existing gaps in the literature.
- Author
- ulyanowa.sofi
- Language
- EN