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Big Bazaar Case Study: Retail Evolution in India by Harsh Vardhan is a document available to read on EtoBox.

What is Big Bazaar Case Study: Retail Evolution in India about?

Big Bazaar, founded by Kishore Biyani in 2001, aimed to merge traditional Indian shopping with modern retail convenience, quickly expanding to over 200 stores by 2010. The brand faced challenges from competitors and financial distress, leading to its acquisition by Reliance Retail in 2020, which rebranded many outlets as Reliance Smart Bazaar. Big Bazaar

Author

Harsh Vardhan

Language

EN