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What is Trends in Business Analytics Evolution about?

The paper explores the evolution of Business Analytics (BA) over the last decade, highlighting its growing importance in both academic and commercial sectors due to advancements in information communication technologies (ICT). It discusses the emergence of Big Data and the democratization of analytics, emphasizing the role of embedded and self-service analytics as key enablers. The paper concludes that successful BA deployment requires a clear data strategy and highlights the competitive advantages that BA

Author

ztegegne

Language

EN