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Media Strategies for FMCG by Age Group by m7b6tpwv76 is a document available to read on EtoBox.

What is Media Strategies for FMCG by Age Group about?

The report analyzes media used by Indian advertising agencies for FMCG products targeting young collegians and older consumers. Young audiences prefer digital platforms like Instagram and YouTube for their trendy and engaging content, while older consumers trust traditional media such as TV and newspapers for their reliability. The findings emphasize that media selection is influenced by the psychological trust and lifestyle habits of each demographic.

Author

m7b6tpwv76

Language

EN