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What is Simona, Arden, BUS4009 Digital Skills and Professional Development about?

This document presents a portfolio for a BA (Hons) Business course focusing on Digital Skills and Professional Development, specifically for aspiring Digital Marketing Managers. It includes a self-assessment of skills impacted by Industry 4.0, identification of skill gaps, and a Professional Development Plan (PDP) with SMART goals aimed at addressing these gaps. The PDP outlines objectives for developing essential soft and digital skills necessary for success in a contemporary digital marketing environment.

Author

MD Manna

Language

EN