About this document
Coca-Cola by zb khan is a document available to read on EtoBox.
The Coca-Cola company originated in 1886 when John Pemberton created the Coca-Cola drink. Originally, the company used a uniform global marketing strategy but has since adapted to use different strategies for different regions. Coca-Cola conducts marketing research to successfully produce and market their drinks globally. The company controls decision-making through a vertical hierarchy while allowing some decentralization.
- Author
- zb khan
- Language
- EN