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Understanding Market Positioning Strategies by Shanta Islam is a document available to read on EtoBox.

What is Understanding Market Positioning Strategies about?

The document is a summary of the book "Positioning" by Al Ries and Jack Trout. It discusses that effective marketing requires understanding how consumers perceive a product rather than how the company sees it. To position a product successfully, companies must consider how to occupy a desired position in the consumer

Author

Shanta Islam

Language

EN