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About this Social Sciences article
Leveraging Textual Paralanguage and Consumer-brand Relationships for More Relatable Online Brand Communication: A Social Presence Approach by L. Hayes, Jameson; Britt, Brian; Applequist, Janelle; Ramirez, Artemio; Hill, Jayme is a Social Sciences article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Social Sciences.
- Author
- L. Hayes, Jameson; Britt, Brian; Applequist, Janelle; Ramirez, Artemio; Hill, Jayme
- Publisher
- Informa UK (Taylor & Francis); Taylor and Francis Ltd.; Informa UK Limited (ISSN 1525-2019)
- Published
- 2019
- Language
- EN
- Field
- Social Sciences