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Can I read The Product Warranty as an Element of Competitive Strategy on EtoBox?
The Product Warranty as an Element of Competitive Strategy by Jon G. Udell; Evan E. Anderson is a Business, Management and Accounting article available to read on EtoBox.
What is The Product Warranty as an Element of Competitive Strategy about?
When demand and cost conditions favor its use, a promotional warranty may be profitable for both a company and its customers. Because a promotional warranty is more liberal than a protective one, buyers may benefit psychologically and financially by the reduction of uncertainty and risk involved in the purchase decision. For the company, the promotional warranty may be a vital element in its marketing strategy. In this article, the authors propose and test five management decision rules for determining the effectiveness of promotional warranty policies.
Who reads The Product Warranty as an Element of Competitive Strategy?
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Jon G. Udell; Evan E. Anderson
- Published
- 1968
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)